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The Rise of Digital Fashion Weeks in Nigeria: A Look at 2024 Innovations

The rise of digital fashion weeks in Nigeria has transformed how the country’s fashion is consumed both locally and globally. With the impact of the pandemic still lingering, fashion houses in Nigeria have had to pivot towards virtual runways and digital showcases, allowing designers to reach a wider audience beyond physical limitations
In 2024, major events like Lagos Fashion Week and Arise Fashion Week have embraced digital innovations, leveraging platforms like Instagram and YouTube to livestream shows and engage fashion enthusiasts from around the world. These events have utilized virtual reality (VR) and augmented reality (AR) to create immersive experiences for viewers, showcasing collections in new and exciting ways.

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